What I do
I work with foodservice and retail brands that want to grow but feel that something is not fully clicking — whether it’s unclear positioning, an underperforming concept or missed commercial opportunities.
I identify where value is lost across the customer journey and commercial funnel — and how to fix it.
Where most impact starts
Most collaborations start with a focused 2–3 week sprint to unlock growth.
We analyse your concept development, positioning, customer experience and commercial performance — including pricing and value perception.
The result is a clear, actionable plan with concrete, implementable steps — not a theoretical report.
Most clients continue working together after the sprint to support execution and long-term impact.
Depending on the project, this type of work may also qualify for subsidies.
Selected work
UNDO - carbon neutral mobile
Les Petits Riens / Spullenhulp
Restaurants Crocodile / Colmar
Kharis Capital
JeanBon
EXKi
...
Recent projects and insights can be found on my LinkedIn profile.
About
I am a former COO at EXKi and former Marketing Director Europe / COO Belgium at Autogrill (Avolta).
Today, I help brands simplify their offer, sharpen their positioning and improve commercial performance.
Based in Brussels, I work with foodservice and retail brands in Belgium and across Europe.
Let’s explore where value is being lost — and how to unlock it.
I typically work with a limited number of clients at a time to ensure focus and impact. Most projects start with a short conversation to assess fit and identify key opportunities. If you see untapped potential in your concept or performance, let’s grab a coffee and discuss your challenges — and how to move forward.
You can also reach me directly via WhatsApp.
