I am a Brussels-based strategy consultant working with foodservice and retail brands in Belgium and across Europe.

With a background as former COO at EXKi and former Marketing Director Europe / COO Belgium at Autogrill (Avolta), I combine strategic thinking with hands-on operational experience across multiple markets. I am also a member of the advisory board of Foodservice Network Belgium, staying closely connected to developments in the sector.

Today, I support brands in clarifying their concept, sharpening their positioning and improving commercial performance — helping identify where value is lost and translating this into clear, actionable improvements.

I work closely with management teams as a trusted partner, bringing an external perspective, challenging assumptions and helping move faster from insight to execution.

Most collaborations start with a focused sprint to assess the current situation and define clear priorities.